ABOUT FF GOLF
More Than Just Golf Coaching.
MEET YOUR COACH
James
Fellows-Ford
I'm someone who enjoys a challenge, values family and friends, and loves helping people achieve goals they once thought were out of reach. Golf has been a huge part of my life, both personally and professionally, and I feel incredibly fortunate to now share that passion with others through coaching.
Golf has been a part of my life ever since my grandad introduced me to the game at Tairua Golf Club. While I can't tell you exactly why I first picked up a club, I know exactly why I've never put it down.
For me, golf is about so much more than the scorecard. I love the challenge of a game where no two days are ever the same. It allows me to compete, continually learn, spend time outdoors, and connect with people from all walks of life. Whether it's rain, hail or shine, there's always something new to discover.
WHY FF GOLF
Our Mission
FF Golf was created with one simple mission: To help more people enjoy golf and become the best golfers they can be, regardless of their experience or ability.
Throughout my own golfing journey I've been fortunate to learn from outstanding coaches and compete at a high level. Starting FF Golf allows me to pass on those experiences while helping grow the game for future generations.
I continue to compete on the Charles Tour and New Zealand Pro-Am circuit, which means I still experience the same challenges every golfer faces—from first-tee nerves to performing under pressure and continually working on my own game. That experience helps me better understand what my clients are going through and allows me to coach with empathy, perspective and real-world experience.
FF COACHING PHILOSOPHY
We’ll work to understand who you are as a person, uncover your golf and own DNA, help you understand how you operate, and how we can best use this in reaching your goals…...whatever they may be.
Understanding your DNA
No Right
or Wrong
As a coach I don't believe there is a right or wrong way to move or swing, people have made millions of dollars doing different things.
The best coaching relationships are built on trust, communication and collaboration. My role isn't simply to tell you what to do—it's to work alongside you, helping you build confidence and develop a game that works for you.
Collaboration
& TRust
Experience & Achievements
NZPGA Associate of the Year – 2024
NZPGA Associate of the Year – 2025
Titleist Staff Professional & Ambassador
Titleist Fitting Professional
Waikato Men's Representative (2018–2023)
